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Family-run Financial Guidance + Business Automations

Strategic Financial Guidance and Time-Saving Automations for Growing Businesses

Stop drowning in back-office work. Get the financial clarity and operational efficiency you need to focus on what matters—growing your business. We combine fractional CFO expertise with smart automations to save you time AND money.

Financial Clarity That Drives Growth

See exactly where your money is going with cash flow forecasting, budget projections, and strategic planning that inform your next move—without the six-figure CFO salary.

Hours Back Every Month

Free up 10+ hours monthly by automating repetitive tasks. We connect your tools—websites, forms, CRMs, and accounting platforms—so they work together seamlessly.

Confidence in Your Operations

Clean financials meet efficient workflows. Get accurate numbers you can trust and automated processes that run in the background while you focus on your business.

How we help

Strategic Financial Guidance and Reliable Bookkeeping

We provide CFO-level financial analysis, forecasting, and planning backed by accurate bookkeeping—giving you the insights to grow profitably and the confidence to make smart decisions.

Fractional CFO Services

See Clearly. Plan Confidently. Grow Profitably.

  • Financial analysis and cash flow forecasting that show you exactly where your money is going
  • Budget analysis, financial projections, and goal setting aligned with your growth plans
  • Strategic guidance for owner-led businesses that need CFO-level insights without the full-time cost
Dive into fractional cfo services
Business Automations

Make your tools work together.

  • Map automations that remove repetitive tasks from your daily workflow
  • Bridge websites, forms, CRMs, and accounting platforms
  • Free up 10+ hours every month for you and your team
Dive into business automations
Why teams stay

What you can expect when we work together

Our principles keep every engagement grounded: clear numbers, responsive communication, and recommendations you can act on immediately.

Accuracy

Clean, reconciled numbers that hold up during audits and leadership reviews.

Responsiveness

Direct access to Shelly and Matthew for quick answers without jargon.

Clarity

Focus on the decisions you need to make, delivered in plain English with actionable next steps.

Who you will work with

A family team with complementary strengths

We pair strategic financial guidance with practical automation know-how so your business has clarity, confidence, and systems that work.

Shelly Mask

Fractional CFO & Accounting Lead

Over 20 years providing strategic financial guidance and accounting leadership to owner-led businesses. Shelly specializes in translating complex financial data into clear, actionable insights that drive confident decision-making and profitable growth.

Strengths: financial analysis, cash flow forecasting, budget planning, strategic goal setting, reconciliations, and audit preparation.

Matthew Mask

Systems and automations

Software developer focused on weaving together the tools you already use. Matthew builds lightweight automations and reporting so your accounting stack feeds the rest of the business.

Strengths: system integration, workflow automation, reporting, and operational design.

Get clarity on your finances

Ready to see clearly, plan confidently, and grow profitably?

Book a short call and we will talk through where your business is today, where you want it to go, and how we can help you get there.