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About Mask Family Services

Over 20 Years of Financial Excellence Helping Businesses See Clearly, Plan Confidently, and Grow Profitably

We're a family-run team based in Kaufman County, Texas, partnering with small to medium business owners who need strategic financial guidance, clean books, and systems that support growth.

Shelly brings over two decades of financial and accounting leadership with a focus on helping business owners understand their numbers and plan strategically. Matthew complements that with systems and automation expertise so your financial data stays accurate and your operations stay efficient. Together we provide Fractional CFO services that give you clarity, confidence, and a roadmap for profitable growth.

Meet the team

Your hands-on crew

Shelly Mask

Fractional CFO & Accounting Lead

Over 20 years providing strategic financial guidance and accounting leadership to owner-led businesses. Shelly specializes in translating complex financial data into clear, actionable insights that drive confident decision-making and profitable growth.

  • Credentials: B.S. in Accounting, Accounting Information Systems specialization
  • Strengths: financial analysis, cash flow forecasting, budget planning, strategic goal setting, reconciliations, audit prep

Matthew Mask

Systems & automations

Software developer focused on weaving together the tools you already own. Matthew builds practical automations, dashboards, and workflow adjustments that support accounting and operations.

  • Focus areas: system design, integrations, low-code and custom automation, reporting
  • Approach: map the real-world workflow first, then introduce technology that sticks
How we work

What it's like to collaborate with us

These commitments guide every engagement and keep teams confident in the process.

Partnership, not handoff

We integrate with your existing team and tools rather than forcing a template that doesn't fit.

Transparency in every deliverable

Expect context alongside every report or automation so you know what changed and why it matters.

Continuous improvement

We track where time is slipping away and propose sensible refinements without overwhelming your team.

Where you'll find us

Kaufman County, Texas--serving small to medium businesses locally and remotely.

We partner with clients across North Texas and beyond. Most engagements happen remotely with intentional in-person time when it supports the work. Communication stays direct--no ticket desks or layers between you and our team.

Ready to see clearly, plan confidently, and grow profitably?

Share where your business is today and where you want it to go. We'll outline the Fractional CFO and accounting support that will give you the clarity and confidence to get there.

Email the team